After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
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Local Digital Marketing
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
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Local Digital Marketing
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
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Local Digital Marketing
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
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Local Digital Marketing
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
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Local Digital Marketing
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
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Local Digital Marketing
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Local Digital Marketing
With performance targets for the new year in place across marketing departments everywhere, a good place to start in order to reach those goals is improving local digital performance. Advertising success doesn't require stunts like what’s rumored to be in store for Super Bowl weekend, but like the smart moves of ...
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Local Digital Marketing
As it turns out, local fares well in the game Six Degrees of Kevin Bacon. Branded traffic is connected to location targeting, which is asssociated with social ads, which in turn are tied to marketing trends, which is connected to website traffic, which is tied to local digital marketing -- and ultimately brings us ...
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Local Digital Marketing
Every advertiser wants to maximize ad budgets to bring more customers into their store or increase requests for their services. A great way to do so is to make sure you are bidding on your own brand’s terms. The costs-per-click (CPC) on branded keywords are typically much less expensive, and branded terms produce ...
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Local Digital Marketing
