--- title: LBN Insights --- Back to top [![Logo.png](https://turnkey.1ansira.com/hs-fs/hubfs/LBN%20Blog/Logo.png?width=153&height=52&name=Logo.png "Logo.png")](https://lbninsights.1ansira.com/blog) - [LBN Home](http://www.localbiznow.com) - [About LBN](http://www.localbiznow.com/About) - [Local & Digital Advertising](http://www.localbiznow.com/LocalAndDigital) - [Tech & Platform](http://www.localbiznow.com/Platform) - [Who We Work With](http://www.localbiznow.com/WhoWeWorkWith) ## [The Lost Opportunity of Call Tracking](https://turnkey.1ansira.com/blog/the-lost-opportunity-of-call-tracking) Posted by [Emily Braver](https://turnkey.1ansira.com/blog/author/emily-braver) on February 22, 2018 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://turnkey.1ansira.com/hubfs/medium-1.jpg)](https://turnkey.1ansira.com/blog/the-lost-opportunity-of-call-tracking) ... [Read More](https://turnkey.1ansira.com/blog/the-lost-opportunity-of-call-tracking) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/the-lost-opportunity-of-call-tracking#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [The Differential: Three Interesting Findings About Holiday Traffic For Non-Retail Local Campaigns](https://turnkey.1ansira.com/blog/the-differential-interesting-findings-about-holiday-traffic) Posted by [Matt Blackmore](https://turnkey.1ansira.com/blog/author/matt-blackmore) on December 21, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://turnkey.1ansira.com/hubfs/LBN%20Blog/Article%20Images/HolidayTraffic/Photo.jpg)](https://turnkey.1ansira.com/blog/the-differential-interesting-findings-about-holiday-traffic) E-commerce gets all the attention at this time of year. Rightfully so, with U.S. retail e-commerce sales expected to jump 16.6% during the 2017 holiday season. Most LBN clients, however, are serviced-based businesses, so I wanted to show them some love during the holidays by taking a dive into the spreadsheets to see ... [Read More](https://turnkey.1ansira.com/blog/the-differential-interesting-findings-about-holiday-traffic) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/the-differential-interesting-findings-about-holiday-traffic#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [What's The Deal? Coupons, Offers & Local Digital Results (VIDEO)](https://turnkey.1ansira.com/blog/whats-the-deal-coupons-offers-and-local-digital-results) Posted by [Cindy Kerber-Spellman](https://turnkey.1ansira.com/blog/author/cindy-kerber-spellman) on November 29, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://turnkey.1ansira.com/hubfs/medium.jpg)](https://turnkey.1ansira.com/blog/whats-the-deal-coupons-offers-and-local-digital-results) Who doesn't love getting the most for their money? Marketers should, too. Coupons and offers are great ways to attract new and returning customers. We share a little tip in this video to help you to increase mobile and online engagement and conversions when you're running a promotion.... [Read More](https://turnkey.1ansira.com/blog/whats-the-deal-coupons-offers-and-local-digital-results) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/whats-the-deal-coupons-offers-and-local-digital-results#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [The Differential: The High Wire Act - Balancing Click-Thru Rate and Conversion Optimization](https://turnkey.1ansira.com/blog/the-differential-the-high-wire-act) Posted by [Matt Blackmore](https://turnkey.1ansira.com/blog/author/matt-blackmore) on October 9, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) Writing effective pay-per-click ad copy should be simple enough – the more consumers who click on your ads the better, right? Not exactly. While click-thru rate (CTR) is a good measure of how enticing your ads are, it only tells part of the story when it comes to ad effectiveness. Conversion rate is just as important ... [Read More](https://turnkey.1ansira.com/blog/the-differential-the-high-wire-act) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/the-differential-the-high-wire-act#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [Voice Search Presents Unique Challenges and Opportunities for Local Marketing](https://turnkey.1ansira.com/blog/voice-search-presents-unique-challenges-and-opportunities-for-local-marketing) Posted by [Cindy Kerber-Spellman](https://turnkey.1ansira.com/blog/author/cindy-kerber-spellman) on September 21, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) How are marketers monetizing voice search at the local level? With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. ... [Read More](https://turnkey.1ansira.com/blog/voice-search-presents-unique-challenges-and-opportunities-for-local-marketing) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/voice-search-presents-unique-challenges-and-opportunities-for-local-marketing#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [The Differential: Connecting with Hispanic Audiences Online](https://turnkey.1ansira.com/blog/the-differential-connecting-with-hispanic-audiences-online) Posted by [Matt Blackmore](https://turnkey.1ansira.com/blog/author/matt-blackmore) on July 17, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://turnkey.1ansira.com/hubfs/LBN%20Blog/Article%20Images/ConnectingWithHispanics/FeatureImage.jpg)](https://turnkey.1ansira.com/blog/the-differential-connecting-with-hispanic-audiences-online) If I told you there was a digitally-savvy market segment with massive buying power and a growing consumer base, you’d likely assume that segment is already covered in your online marketing plans. Think again. That may not be the case. A segment that spends $1.7 trillion annually. An audience in which the number of ... [Read More](https://turnkey.1ansira.com/blog/the-differential-connecting-with-hispanic-audiences-online) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/the-differential-connecting-with-hispanic-audiences-online#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [What Improved Quality Score Reporting in Google AdWords Means For Advertisers](https://turnkey.1ansira.com/blog/what-improved-quality-score-reporting-in-google-adwords-means-for-advertisers) Posted by [Matt Blackmore](https://turnkey.1ansira.com/blog/author/matt-blackmore) on June 2, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://turnkey.1ansira.com/hubfs/LBN%20Blog/Article%20Images/ImprovedQualityScore/adwords-hero.jpg)](https://turnkey.1ansira.com/blog/what-improved-quality-score-reporting-in-google-adwords-means-for-advertisers) Recently, Google AdWords improved its Quality Score reporting visibility. Seven new columns for QS components are now available in keyword reporting. The update allows advertisers greater ability to evaluate the components of the Quality Score, as well as measure against historical data.... [Read More](https://turnkey.1ansira.com/blog/what-improved-quality-score-reporting-in-google-adwords-means-for-advertisers) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/what-improved-quality-score-reporting-in-google-adwords-means-for-advertisers#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [Industry Roundup](https://turnkey.1ansira.com/blog/industry-roundup-5-22-17) Posted by [Cindy Kerber-Spellman](https://turnkey.1ansira.com/blog/author/cindy-kerber-spellman) on May 24, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ... [Read More](https://turnkey.1ansira.com/blog/industry-roundup-5-22-17) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/industry-roundup-5-22-17#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [Why Local Digital Marketing Matters for Brands with Multiple Locations](https://turnkey.1ansira.com/blog/why-local-digital-marketing-matters-for-brands-with-multiple-locations) Posted by [Cindy Kerber-Spellman](https://turnkey.1ansira.com/blog/author/cindy-kerber-spellman) on May 18, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) Q&A with LBN’s Director of Client Services Mandy Stonerock. It’s easy for a company with digital presence to feel like a little fish in a big, big ocean when there’s more than 280 million Internet users in the United States. Allocating budgets, being discovered, getting the click, scoring that conversion – it can ... [Read More](https://turnkey.1ansira.com/blog/why-local-digital-marketing-matters-for-brands-with-multiple-locations) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/why-local-digital-marketing-matters-for-brands-with-multiple-locations#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) ## [The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)](https://turnkey.1ansira.com/blog/6-radius-targeting-considerations-for-local-digital-marketing-campaigns) Posted by [Matt Blackmore](https://turnkey.1ansira.com/blog/author/matt-blackmore) on May 2, 2017 at 9:00 AM - [Tweet](https://twitter.com/share) Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ... [Read More](https://turnkey.1ansira.com/blog/6-radius-targeting-considerations-for-local-digital-marketing-campaigns) 0 Comments [Click here to read/write comments](https://turnkey.1ansira.com/blog/6-radius-targeting-considerations-for-local-digital-marketing-campaigns#comments-listing) Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing) [All posts](https://turnkey.1ansira.com/blog/all) [Next](https://turnkey.1ansira.com/blog/page/2) ### Subscribe to Email Updates ### Recent Posts [About LBN](http://www.localbiznow.com/About) [Local & Digital Advertising](http://www.localbiznow.com/LocalAndDigital) [Tech & Platform](http://www.localbiznow.com/Platform) [Who We Work With](http://www.localbiznow.com/WhoWeWorkWith) [Let's Work Together](http://www.localbiznow.com/ContactUs) [Careers](http://www.localbiznow.com/Careers) ©2006-2019 LBN Partners. All Rights Reserved. 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