Matt Blackmore

Matt Blackmore is LBN’s VP of Digital Marketing. He manages the Search Operations Team and speaks and writes frequently about Digital Marketing.

Recent Posts

The Differential: Three Interesting Findings About Holiday Traffic For Non-Retail Local Campaigns

Posted by Matt Blackmore on December 21, 2017 at 9:00 AM
E-commerce gets all the attention at this time of year. Rightfully so, with U.S. retail e-commerce sales expected to jump 16.6% during the 2017 holiday season. Most LBN clients, however, are serviced-based businesses, so I wanted to show them some love during the holidays by taking a dive into the spreadsheets to see ...
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Topics: Local Digital Marketing

The Differential: The High Wire Act - Balancing Click-Thru Rate and Conversion Optimization

Posted by Matt Blackmore on October 9, 2017 at 9:00 AM
Writing effective pay-per-click ad copy should be simple enough – the more consumers who click on your ads the better, right? Not exactly. While click-thru rate (CTR) is a good measure of how enticing your ads are, it only tells part of the story when it comes to ad effectiveness. Conversion rate is just as important ...
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Topics: Local Digital Marketing

The Differential: Connecting with Hispanic Audiences Online

Posted by Matt Blackmore on July 17, 2017 at 9:00 AM
If I told you there was a digitally-savvy market segment with massive buying power and a growing consumer base, you’d likely assume that segment is already covered in your online marketing plans. Think again. That may not be the case. A segment that spends $1.7 trillion annually. An audience in which the number of ...
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Topics: Local Digital Marketing

What Improved Quality Score Reporting in Google AdWords Means For Advertisers

Posted by Matt Blackmore on June 2, 2017 at 9:00 AM
Recently, Google AdWords improved its Quality Score reporting visibility. Seven new columns for QS components are now available in keyword reporting. The update allows advertisers greater ability to evaluate the components of the Quality Score, as well as measure against historical data....
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Topics: Local Digital Marketing

The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)

Posted by Matt Blackmore on May 2, 2017 at 9:00 AM
Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ...
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Topics: Local Digital Marketing

Infographic: The Merits of Search, Display and Native Advertising

Posted by Matt Blackmore on February 2, 2017 at 9:00 AM
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Topics: Local Digital Marketing

Why Local Digital Marketing Should be at the Top of Any Marketing Plan

Posted by Matt Blackmore on October 12, 2016 at 9:00 AM
There’s no denying consumers prefer to connect with local businesses online. Empty shopping malls and yellow page books that go immediately from the doorstep to the recycling bin demonstrate this shift in consumer behavior. To capitalize on this shift, companies with multiple locations should be front and center when ...
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Topics: Local Digital Marketing

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