---
title: Voice Search Presents Unique Challenges and Opportunities for Local Marketing
description: "With projections of smart speaker usage to grow 130% in 2017 the door of\nopportunity will open for voice search to have a positive impact at the local level"
---

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# Voice Search Presents Unique Challenges and Opportunities for Local Marketing

Posted by [Cindy Kerber-Spellman](https://turnkey.1ansira.com/blog/author/cindy-kerber-spellman) on September 21, 2017 at 9:00 AM

![](https://turnkey.1ansira.com/hubfs/LBN%20Blog/Authors/Cindy%20Kerber%20Spellman.png)

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# How are marketers monetizing voice search at the local level?

With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. But in order for its potential to peak, we must take these things into consideration:

![VoiceSearch_Infographic-1](https://turnkey.1ansira.com/hs-fs/hubfs/LBN%20Blog/Article%20Images/VoiceSearch/VoiceSearch_Infographic-1.png?width=621&name=VoiceSearch_Infographic-1.png)

\*Sources: eMarketer, April, 2017; NPR and Edison Research, “Smart Audio Report,” June, 2017  
 LBN’s Cindy Kerber Spellman, Matt Blackmore, Emily Braver, Ross Kittredge and Mandy Stonerock contributed to this piece.  
[DOWNLOAD THIS INFOGRAPHIC](https://turnkey.1ansira.com/hubfs/LBN%20Blog/Article%20Images/VoiceSearch/VoiceSearch_Infographic_Full.pdf)

 Topics: [Local Digital Marketing](https://turnkey.1ansira.com/blog/topic/local-digital-marketing)

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