Meet Potential Shoppers Where They’re At

capture shoppers throughout their purchasing journey

Easily turn on digital marketing programs to reach shoppers who are interested in buying a mattress in your local area.

Choose Your Package

A program proven to deliver results

 Our Campaigns have driven...

  • average number of conversions icon

    252

    Average # of conversions per location

  • average cost per lead icon

    $13

    Average cost per lead

  • return on investment icon

    10 to 1

    Return on Investment

  • number of enrolled locations icon

    4000+

    Campaigns launched and drove results

  • OTT icon

    $29

    Per 1000 OTT Impressions

  • OLV icon

    $7

    Per 1000 OLV Impressions

Testimonials

Trusted by retailers across the country

 
 

"Bedding sales were the shining star with written bedding business up 57%... so I feel confident that the extra push in bedding ads really helped amp up this category!”

Terri Sutterfield, Moore's Home Furnishings

"We finished May 2020 UP 40% from May 2019 and we are sure that the Ansira program contributed to that success."

Ursula James, Sleep Gallery

"Labor Day was up about +150%; Black Friday up +80%. Since it was the only advertising we did differently we can attribute the increase to this."

Gina Lee, Brown Furniture

Still Not Convinced?

See for yourself!

"As an agency, we were moving away from programs like this, but the program with Serta Simmons Bedding showed that it was more beneficial for us to participate"

Kyle Doran, R&A Marketing

New Retailer Tagging!

Digital Video

Online video + connected tv
Pay with 100% Co-Op

31 million U.S. households have cut the cable cord & streaming subscriptions will total 209 million subscribers in 2021

On average 98% of viewers are watching your entire video ad, which includes your logo and contact information.

USA Today, CNN, CBS and Mandy More ABC, ESPN, Sling, Hulu and Mandy More

CORE Package

Reach local shoppers searching for a new mattress.

Our program is designed to find shoppers in your local area searching for mattresses through a proven digital media mix of search, social, and display advertising.

Serta Media Solutions example landing page

Personalized Landing Page

You get your very own landing page showing your locations information. We are constantly optimizing our landing page to turn searchers into shoppers:

  • Store VisitsGeo-targeting through Display, OTT, and OLV who are served ads and match to a Device ID
  • Click–To–Call Contacting you is as easy as a tap of the finger
  • Save Mobile Offer Allow users to send or save offers to their mobile device
  • Get DirectionsAccess diretly to maps to take users to the store address
New Product!

Direct Mail

100% Co-op eligible or pay with Credit Card

Choose your own mailing list or purchase one from us. We utilize national promotion templates that are customized with your logo, store Name, address, phone number, and website! Available for Black Friday!

Beautyrest Direct Mail Graphic
New Product Available!

The New Beautyrest®Black Collection


BR24_NL_Black_SeriesThree_FMPT_Silos_Angle

Reporting

Visibility Into What Matters Most!

  • Go past impressions and clicks
  • 24/7 access to a reporting dashboard
  • Reporting Calls

BR_Reporting



PACKAGE OPTIONS

A variety of options for your marketing needs

  • Core Package

    Reach in-market consumers searching for mattresses in your area through a proven digital media mix of search, social, and display advertising

    Highlights
    • Social runs on your Business Facebook Page
    • Designed for converting consumers
    • Starting at $1,600
  •  
  • Online Video

    Bring engagement & awareness by showing best-in-class videos to users who are actively searching for mattresses online.

    Highlights
    • Video with Retailer Tag
    • CNN, CBS, USA Today & more
    • Starting at $1,300
  •  
  • Over-the-top TV

    Drive awareness by accessing premium streaming inventory targeting in-market consumers actively looking to buy a mattress

    Highlights
    • Video with Retailer Tag
    • HULU, ABC, ESPN & more
    • Starting at $1,725
Over 4000+ Campaigns launched 🚀

Fall Savings is Here!

The promotion runs from -- 10/2 - 10/16

Sign Up Deadline for Video – 9/18

Sign Up Deadline for Core – 9/24

$0

Haven’t accrued any co-op funds yet, no problem!
Pay now and receive 100% Co-op reimbursement when you accrue enough funds and submit a claim.

Schedule a meeting
 

NEW BEAUTYREST BLACK COLLECTION

Save up to $600

On select mattresses and adjustable sets

2024 Promotion Calendar

  Sign Up
Deadline
Campaign
Start Deadline
Campaign
End Date
President’s Day 1/31/2024 2/7/2024 2/26/2024
Spring Savings 3/13/2024 3/20/2024 4/8/2024
Memorial Day 5/8/2024 5/15/2024 6/3/2024
4th of July 6/12/2024 6/19/2024 7/8/2024
Labor Day 8/7/2024 8/14/2024 9/2/2024
Fall Savings 9/24/2024 10/2/2024 10/16/2024
Black Friday 11/5/2024 11/13/2024 12/2/2024
New Years 12/11/2024 12/18/2024 12/31/2024